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this "little" client went to market....
Go To Market Practice
Elite Partner Teams
Identified, qualified and recruited targeted group of key Integrators into an elite program to offer Telcos, OEMs and our client’s field sales teams designated teams able to integrate technology solutions & enterprise backend.
Partner Program Development
Complete partner analysis and profiling undertaken for Partner team. Extensive contact with ISVs, SIs and Resellers as well as OEMs and Telcos. Results formed part of a core renewal of the Program.
Partner Strategy Assessment
A comprehensive review of our client’s Go to Market strategies and Partner Programs. Best practices, investment level, staffing, geographic variations, satisfaction metrics and recruitment efforts were all analyzed. This review was updated and extended to include an in depth assessment of the requirements of partners in additional markets.
Sales Incentive Strategy
Built a global analysis of how handset vendors work with Mobile Operators to stimulate the sale of mobile devices. Data is being fed into corporate and regional incentive strategy for mobile.
Technology Partner Networks
Built a comprehensive analysis of partnering in the mobile space, how OEMs, Platform Players, Mobile Operators and technology vendors relate to ISV/SI/Reseller community as well as how they work with Mobile Operators. Designed operational program for this client, helped on implementation, partner recruitment, profiling, strategic positioning.