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Emerging Markets Practice
Cloud Market Assessment
Examined market opportunity; acceptable application areas; classed customers; evaluated build vs buy, stand alone vs partnering, entry and go to market strategy.
eHealth Opportunities
On going watching brief for client, focused on the emerging area of remote diagnostics and medical record keeping. Focus is on new technology, standards and services using mobile devices linked to intelligent back ends.
Micro Payments and NFC
Evaluation of market opportunity, likely customer acceptance, value chain assessment, role of NFC as a short range wireless technology, threats and benefits assessment.
Mobile and Traditional Social Networking
How will it be monetized, what segments are successful and which have most opportunity, how might key early players’ successes translate over time, what are the partnership prerequisites?
Next Generation Services
Examined services likely to resonate with Telecom Operators, what solutions need to be in place to address market demand, which business models, go to market models, key competitive offerings. Looked at which markets were “ripe” for our client. Dependent technologies examined included NFC, Bluetooth, Wireless USB, Flash Cast / Flash Lite, etc
Next Generation Mobile Devices
Market requirement assessment of form factor, feature function and pricing / packaging for a next generation mobile multimedia device. Also developed market penetration model.
Evolution of the Search Player
Profiled changes taking place in key Search Vendors (Primarily Google, Bing Live Search and Yahoo, plus others in the mobile search space). Looked at their market and “Telecom 3.0” activities, projected out their partnership and technology strategies. Developed strategic and tactical response strategies for our clients.