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Competitive Assessment Practice
iPhone Competitive Analysis
Examined key facets of the iPhone 3G product post launch, comparing it to various “iPhone Killer” devices. Assessed out of box experience, key features and functions, usability in Business environment, user and IT department reactions.
Market Compete Strategy
Detailed competitive intelligence exercise looking at how RIM, Nokia, Microsoft, Qualcomm and Cisco support Mobile Operators globally. Internal tariff and terms structure, overall services positioning, pricing and joint go to market strategy.
Competitive Pricing Policy
Compares data plan pricing for all platforms as well as IP Telephony services. Looks at all key global Telecom players. Data delivered quarterly.
OS BOM structure
Analysis of contents & true cost of a mobile device release (looked at Android, Windows Mobile and Symbian). What do integrators and other third parties add.
Short Range Wireless Technologies
Reviewed existing and anticipated connection technology requirements for our client. Evaluated and made recommendations regarding market feasibility of NFC, Wireless USB, UWB, 802.11n, WiMax, LTE, etc.
Hosted Mobile Services Market Assessment
Assessed and tested cloud based mobile data services concept in EMEA and Americas. Profiled preferences of the key mobile business user segment. Developed services packaging, pricing and positioning proposals.